What Do Watchmakers Really Think About The iPhone 5?

Carlos Rosillo, the CEO of Bell & Ross, has built and maintained one of the most interesting and recognizable watch brands in the world. His watches - angular, dark, and designed for rough treatment - are an homage to the military watches of the past and he uses very specific materials in very specific ways to build watches that can withstand nearly anything. In light of Apple's claims that they've borrowed some design elements and technologies from watchmaking - most notably the use of sapphire crystal over the camera, we decided to talk to Rosillo about his assessment of Apple's design, manufacturing, and tech from a horologist's perspective. TC: Apple has focused on using "watchmaking" techniques and materials in this version of the iPhone. Do you agree that they're watchmaking quality? Carlos Rosillo: Comparing an iPhone to watchmaking has its limitations. While both are about breakthrough technologies and using state-of-the art materials, the end product is significantly different. An iPhone is a gadget, a mini computer, a communication tool. A watch is a timepiece that no matter how many complications, it is still about telling the time in numerous forms. It is something that adorns the wrist. It embodies craftsmanship, decoration, a tradition dating centuries.

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